How To Massively Scale Luck - Part 2
How to clone yourself?
In my previous post, I’ve shared with you a simple question to increase your luck by tapping into people’s networks.
That was written under the premise that: Luck = The amount of great work you do * The amount of people who know about your work
Your Net Luck = Your Work * Your Network
So, to answer the question of “How to massively scale luck?”, we need to answer either of these 2 questions:
How to massively scale your work? and
How to massively scale your network?
❌ The Problem
You cannot MASSIVELY scale your network by meeting people and asking them to introduce you to their network. No matter how “efficient” you are with relationship building, you still have to be present at the meeting and put in the time and effort to expand your network.
If you’re a great teacher and world-class explainer, and you’re doing a good job teaching the art of explanation to people. But you can only do so in 1-on-1 or small group setting, you’re not really scaling your work (in this case, knowledge).
“SCALE” is a problem of Quantity Maximization without sacrificing too much Quality.
✅ The Solution
Naval Ravikant has a pretty good answer to this problem:
To Scale Work → Build Technology (Code)
To Scale Network → Build a Brand (Media)
Naval refers to Code and Media as “Permissionless Leverages”. To be differentiated with “Permission Leverages” of Capital (Money) and People (Influence).
Simply put, a “leverage” is something that works for you while you sleep.
To have capital or people leverage, you need to convince others to either give you money or do what you tell them to - you need someone else’s permission.
But permissionless leverages are leverages that you don’t need to ask for anyone’s permission to build. You don’t need to ask for permission to start coding or writing online, you just do.
To massively scale your work and network, you cannot wait until you have permission.
You need to build permissionless leverages.
Scale Your Work - Build Technology
With technology - which is basically Automation and Codes - you can go to sleep while someone buys your video course/ finance tracking app/ your e-book, and uses it at their own pace, without your involvement.
There are so many no-code technologies now that even if you don’t know how to code, but you understand how to set up automated systems, you’ll be able to scale your work infinitely.
I don’t know how to write a single line of code, but my automated email course about blogging has been used by more than 1,000 people with ZERO involvement from me. It took me 15 hours to write and set up the automation using Brevo initially, and everything after was run by technology.
With technology, you can automate and scale your work.
That’s the building part. But…
How the heck did you get more than 1,000 people to use it?
That’s the selling part 👇
Scale Your Network - Build a Brand
Most (if not all) of you can build something like what I’ve built. But not many of you will be able to get it in the hands of 1,000+ people. The reason I was able to do that is I have a following of more than 50,000 people on Facebook, and 6,000 email subscribers.
In plain human language, I have a BRAND leverage.
People who signed up for my course knew who I am. They knew my story, my credentials, and my expertise. They trusted me enough to give me their emails and say: “Alright, you have permission to share things with me.”
And that permission was a result of more than 4 years writing and creating online, for free.
If you can’t code, write books and blogs, record videos and podcasts. - Naval
🙊 Traditional Networking
I used to think that public speaking is the most scalable form of networking, and the biggest stage I can do it on is a TEDx. Imagine holding at the palm of your hand the undivided attention of 300 people for 18 minutes 🤯
If you do it well, those 300 people will be desperately trying to network with you. What more can you ask for? - My 18-year-old self would think.
Until I actually did my first TEDx talk.
The event gathered a little bit over 300 people. Many of whom enjoyed my speech and wanted to talk to me afterward. It was fun, but not very scalable.
Sure, 300 is a big number, but that’s only 1/25th of the 7,000 people who watched my talk online. And comparing that with my most viewed blog post that reached more than a million people, speaking at a TEDx isn’t that big of a deal anymore huh?
And while I can produce 100+ blog posts per year, my TEDx talk frequency is once every 3 years 😂
🌐 Scalable Networking
said that Writing is Networking.To be more precise, writing ONLINE, CONSISTENTLY = Networking Machine.
Most writers don’t reap the full networking benefits of writing because they either only write in private journals or they don’t write consistently enough.
If you start creating valuable content online, and you do it consistently enough, CONTENT WILL (NET)WORK FOR YOU.
This scalability doesn’t just apply to Writing. It applies to any form of Online Creation - YouTube, TikTok, Podcast.
When you share your story, knowledge, passion, or curiosity online, you’re creating a clone that travels and converses with people on your behalf.
A clone that doesn’t get tired of meeting new people. A clone that networks for you, even when you sleep.
If people can find and share what you created, without sacrificing its ‘quality’, you’ve got yourself a media leverage.
If people can consume your work and understand your story, knowledge, or passion, whenever they want to, and they have a medium to reach you, either via a text message, an email, or the comment section, you’ve increased your Luck Surface Area exponentially.
You’ve figured out how to exponentially scale your network.
Conclusion
If you’re already doing great work, ask yourself how you might scale that impact to A LOT more people.
If you’re already doing great work that’s scalable, ask yourself how you might create a networking clone that talks about what you do to the Internet audience of millions.
Learn how to build. Learn how to sell.
Then learn how to scale both.
If you can, you’ll be unstoppably “lucky”.
Start writing online. Start cloning yourself.
It’ll be slow and hard in the beginning. But I can guarantee you that if you write consistently, one day, your blog will be a better business card than the most beautiful card you could design.
My blog is passed from one person to another a million times more than my business card. -
If you don’t know where to start, come join my blogging course here 👇
Thank you <3