This post is content.

I create. Therefore I am.

This post is content.

It is created to remind you that I exist.

99% of you will forget about this 10 minutes from now. But you will remember my name.

For a creator: you create, therefore you are.

That is the power of consistency.

Consistency creates an impression.

But consistency doesn’t create a memory.

Outstanding quality does.

To achieve outstanding quality, you must push your creativity to its most extreme boundaries.

That requires a disregard for every other boundary of a creator such as cadence (how frequently you publish) or word limit.

If you can do that, you will create what Lawrence Yeo (of More To That) calls “Classics”.

Classics are pieces that you spend hours and hours on. You’re chasing, not external validation (reactions), but internal satisfaction.

The pure joy of thinking and creating.

Classics are pieces that you’ll be happy to finish, and proud to publish, regardless of whether they “perform” or not.

They are pieces that you’ll be smiling and exclaiming “I wrote that!” when you re-read it.

“If you push for consistency, you’ll create content.
If you push for creativity, you’ll create classics.”

That’s Lawrence’s idea. But I beg to differ:

It’s not a choice of either or.

It’s also not guaranteed that consistency WILL only lead to content, or creativity WILL definitely lead to classics.

(You can spend a lot of time on a terrible piece.)

But there’s this idea from Lawrence’s post that I absolutely love:

"Regularly publishing short-form posts, and then periodically taking a few weeks (or months) to go deep into one long-form post.

The short-form posts keep me in a playful spirit, allowing me to touch all kinds of topics that I find intriguing. The commitment level is low, while the spontaneity is high. Anything I happen to come across is fair game for a quick exploration.

The long-form posts are my attempts to create personal classics. Works that I’ll be proud of revisiting because I know how much thought and effort went into building them."

This post is content for me. But it could be a “classic” for someone.

View it however you like.

I write this to remind myself to balance between writing content and writing classics.

Stay consistent. And sometimes, I’ll allow myself to just DIVE in the work that I love.

Thanks for the inspo, Lawrence!