The Power of Copy Cat

One Idea Monday #3

In this essay titled “Imitate, then Innovate”, David Perell talks about one of the most frowned upon topics in writing, or creating by and large: originality.

The idea is this: Instead of trying to not sound like a writer(s) you like, you should do the exact opposite. Binge-read your favorite writers and shamelessly copy their style. Do this well and often enough, the greatest bits of their craft will spill over your writing.

I did this with my daily blogging challenge, copying Seth Godin’s punchy style. And after 2 months, I have developed my own punchy style that you are now reading.

The first step to develop originality is to imitate shamelessly. The second step is to innovate.

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Every Monday, I will send you one idea that I find fascinating to kick off your week. If you like what you read, send me an email requesting more or comment what you think. If you don’t, I’m not sorry 😂

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